Create In A Flash – 7innovation

I’ve learn many books on the topic, however this in-depth private information to the inventive course of from an skilled practitioner is a should for anybody attempting to information the inventive course of. I took a file variety of notes 🙂

More details about the e-book:


A frontrunner’s recipe for breakthrough innovation

By Roger L. Firestien, PhD


100 concepts in 10 minutes is feasible with a deliberate problem-solving approach

Staying forward of the competitors requires inventive considering and the power to create concepts on demand. CREATE IN A FLASH: A frontrunner’s recipe for breakthrough innovationby innovation and creativity knowledgeable Roger L. Firestien, PhD, illustrates how you can domesticate creativity personally and how you can lead a crew to realize breakthrough outcomes.

Firestien, a senior school member on the Center for Applied Imagination (previously the Center for Creativity and Change Leadership) at SUNY Buffalo, teaches a confirmed technique for intentional creativity – the Creative Problem-Solving Process (CPS). It has been used to invent new merchandise, save tens of millions of company {dollars}, drive social change and even save lives. With the assistance of CPS it’s doable to generate 100 concepts in simply 10 minutes, which considerably will increase the possibility of successful options. In reality, analysis has proven that teams educated in CPS are in a position to produce concepts at greater than double the speed of untrained teams.

“Innovative thinking is not something that can be imposed or delegated, so leaders must first develop their own creative ability before leading their organizations to create breakthroughs,” says Firestien.

The Creative Problem-Solving course of is a straightforward, repeatable approach that has been utilized by organizations giant and small to unravel seemingly intractable issues. It makes use of each divergent and convergent considering to generate many prospects after which choose the most effective concepts to place into motion. The course of consists of 4 totally different steps:

STEP 1: UNDERSTAND THE PROBLEM Identify a objective or problem, then consider methods to redefine the issue and select the most effective drawback to unravel

STEP 2: GENERATE IDEAS Generate concepts to unravel the issue, then choose the most effective ones to refine and develop


Ideas have develop into options, consider and refine them.


Generate all doable actions to place the answer into motion after which select the most effective actions to deploy the answer

CPS isn’t just about producing concepts. It can also be about clearly figuring out the issue that may finest be solved. Leaders in organizations typically discover it tedious to spend time clarifying the issue. “Invest the time to identify the real problem,” says Firestien “…it’s no use coming up with ideas to solve the wrong problem.” When he facilitates a CPS session, typically half the time is spent figuring out what the true drawback is. The remaining time is spent producing concepts, growing options and planning motion.

CPS typically makes use of a way referred to as Forced Connections that helps to extend imaginative considering by combining concepts that appear unrelated in a brand new means. This technique helps concepts circulate when they’re caught. The approach may be very easy: first think about the issue. Then select an object or scenario that’s utterly unrelated. Then discover or “force” a connection between the issue and the apparently unrelated object. The results of this new connection is a brand new thought.

Firestien tells a narrative about General Motors utilizing Creative Problem-Solving in one among its factories. Machines used to stamp out components malfunctioned and destroyed the product. The price of GM changing the components was $50,000 per week. After convening a CPS session with staff educated in CPS, the breakthrough resolution, impressed by the cooking product Pam®, was to make use of a easy combination of oil and cleaning soap in a twig bottle. The complete price was $1.50 and 40 minutes of workers time. A $50,000 drawback was solved with a $1.50 resolution.

Illustrated with many tales of inventive drawback fixing in motion, CREATE IN A FLASH is for leaders who know that to competitive-proof their enterprise and future-proof their lives, they have to be capable to create successful concepts on demand.

About the creator

Roger L. Firestien, PhD, has educated extra folks to guide the inventive course of than anybody else on the earth. He is a senior school on the Center for Applied Imagination (previously the Center for Creativity and Change Leadership) at SUNY Buffalo State and president of Innovation Resources, Inc.

For extra data go to

Source: 7innovation.internet

Leave a Comment