Innovate or die is a mantra repeated by everybody, however is it true. Getz and Robinson warn us that this will not be the case. Let’s look again just a little bit
Innovate Or Die? Beyond Misleading Appearances
Senecathe Spanish-born Roman thinker, statesman and playwright as soon as wrote “Ducunt volentem Fata, nolentem trahunt” which means “Fate guides the willing and drags the unwilling”.
However, does this imply that the “innovate or die” mantra is true? Isaac Getz and Alan G. Robinson they reply wholeheartedly No to that query.
In their minds, the innovate or die motto has led too many corporations to consider in what they name the jackpot mentality, with consultants claiming that disruptive innovation is the one strategy price pursuing, however the truth is by no means delivers on the promise.
Getz and Robinson consider that the jackpot for innovation ought to at all times give method to strong, level-headed work with workers and clients, nurturing and managing concepts (entitled SMI, System for Managing concepts) and steady enchancment.
A bit radical, however this text expresses a number of essential and common dwelling truths. Don’t neglect to learn this text earlier than embarking on an innovation journey. Click right here to purchase this merchandise.
Abstract – Innovate Or Die, Is {that A} Reality?
Innovate or die. This mantra has been repeated so many occasions – by the media, governments, enterprise executives, enterprise professors, consultants and administration gurus – that individuals have come to imagine it’s truly true. This article examines why enterprise leaders are so vulnerable to fall for such a misinterpreted message, and reveals the way it has led them to miss the true sources of long-term efficiency.
For your profit, right here is the start of this piece’s introduction.
Introduction
“In October 2002, as every year, the French daily newspaper Le Monde published the rankings of French corporate R&D budgets and held a special event to celebrate the biggest publishers. This year, the winner with €5.1 billion was EADS, an aerospace consortium, followed by Aventis with €3.5 billion and €Alcatel with €2.9 billion.
The media isn’t the only one to praise these sorts of rankings. Governments do it too. For example, in 2002 the UK Department of Trade and Industry (DTI) published its twelfth annual R&D Scoreboard. Other governments keep the same records in their own countries. Why?
The reason is the cherished dream of companies and governments – a dream of innovation with the promise of success and wealth. As the DTI R&D Scoreboard put it: ‘Innovation has been highlighted as the source of growth in free market economies and R&D is an important investment in innovation as it leads to new products, processes and services’ (p. 3).
Although the report immediately backfires and almost questions this last claim (“It is, of course, only part of the investment in innovation, since investment in capital goods and in the development of new markets, systems and skills are also important” (p. 3 )), then blithely proceeds to display R&D budget data assuming it holds the key to everything.”
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Yann Gourvennec created visionarymarketing.com in 1996. He is a speaker and writer of 6 books. In 2014, he went from intrapreneur to entrepreneur when he based his digital advertising and marketing company.
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Yann Gourvennec is a visionarymarketing.com creator in 1996. It is a lecturer and writer of 6 books. In 2014, il est passé d’intrapreneur à entrepreneur en creant son agence de advertising and marketing numérique.
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Source: visionarymarketing.com