Problem statements are concise descriptions of an issue that assist to higher perceive the issues and provide you with efficient options. They are like navigational compasses – the path to the north is the specified end result. Whether you might be conducting an thought problem, an inside hackathon (hackathon on your staff) or a full-fledged innovation marketing campaign, the issue assertion determines the success.
Why Do You Want An Issue Assertion?
You want an issue assertion in order that customers do not remedy incorrect or non-existent issues and find yourself with ineffective improvements that don’t have anything to do with your online business. Example: Juicero, a $400 WiFi-enabled, over-engineered, pointless machine for contemporary juices. No marvel the venture was scrapped. But understand that this firm has raised $120 million in funding from a number of enterprise capital companies, together with Google Ventures. No matter how tall you might be, it is simple to miss the 2 most basic questions,
- Did we remedy the suitable drawback?
- Is the issue price fixing?
What Is The Function Of An Issue Assertion?
The function of an issue assertion is to obviously point out the present state of affairs, the specified consequence and the prevailing hole. Here’s a superb instance, in his latest running a blogtells Richard Branson concerning the world refrigeration value which goals to develop a climate-friendly resolution for residential cooling. He brilliantly explains the issue, the necessity for an answer and the hole between the present state and the specified consequence.
As our planet warms, we’d like it greater than ever to maintain our folks cool. Globally, excessive warmth might result in a $2 trillion loss in labor productiveness by 2030.
Despite a 100-year runway, essentially the most superior residential air conditioners have solely reached 14 p.c of their most theoretical effectivity. Commercial LED lighting has reached almost 70 p.c of most theoretical effectivity. Solar panels have reached 40 p.c. I’m no AC professional, however 14 p.c appears pathetic.
How To Create An Efficient Drawback Assertion
To simplify the method and refine the issue assertion, we suggest defining an overarching theme, adopted by a selected drawback assertion and a algorithm particular to the concept problem or hackathon.
- Define the theme
- Define the issue assertion
- Define the principles
Define The Theme
The theme of innovation is usually a particular expertise, a selected enterprise drawback or a market development/alternative.
Here are a number of questions that may provide help to resolve on the theme:
- What is a very powerful expertise that may affect your online business within the subsequent 5 years?
- What is your most urgent enterprise matter?
- What are the rising traits you need to capitalize on?
KONE, one of many largest elevator producers on the earth, wished to capitalize on the rising $125 billion trendy elevator market. The firm recognized good elevators, security and safety and vitality effectivityy as the primary drivers, and due to this fact selected them because the themes of his hackathon.
Read extra concerning the KONE case research >> right here
Define The Issue Assertion
The drawback assertion specifies the precise drawback/drawback. The drawback assertion ought to be particular and supply as a lot context as attainable. Here is an excellent instance of the invention platform, Quirky.
Here is the theme of innovation wi-fi expertise, and the corporate clearly outlined the established order, limitations, and a few inspiring concepts to get began with. This context kinds the idea for the individuals to construct on.
One of the essential issues we have witnessed that affect the success of an inside hackathon is the issue assertion/theme and its relevance to enterprise targets/issues.
It is vital to supply as a lot context and extra data as attainable to assist individuals provide you with modern, related and viable concepts.
Here’s a pretend theme and drawback assertion.
Note: This drawback assertion was created for a fictitious inside hackathon for IKEA, Australia. However, the context offered relies on precise press releases outlining the imaginative and prescient, technique and enterprise targets acknowledged by IKEA, Australia.
|instance 1||Example 2||Example 3|
|Innovation theme||Evoke constructive feelings in prospects and enhance buyer satisfaction||Improve IKEA’s supply service||Address the youngsters’s market (3 to 12 years previous)|
|Context||As talked about by John Gardberg“IKEA offers with feelings. It’s about emotions and feelings; that’s a very powerful.”
IKEA, Australia, leads the shopper satisfaction survey.
|“We will make IKEA accessible to more people through our Central West NSW parcel service,” stated Mr. Donath.
The price for the parcel service, small IKEA gadgets, is $9. The parcel service is for merchandise that meet the factors of 14kg with a most measurement of 1.2m x 80cm x 60cm.
|rob younger, IKEA Australia Children’s Range Expert, stated the collections are designed to spark conversations concerning the significance of defending our wildlife, significantly endangered species.
IKEA has launched new kids’s collections, DJUNGELSKOG & URSKOG.
|Issue||Create contact factors within the retailer that delight the shopper and enhance the way in which customers expertise IKEA merchandise.||Create options to attenuate return prices and parcel service prices.||Come up with extra product concepts comprised of sustainable and renewable assets to coach and encourage younger kids.|
Narrowing Down The Issue
Here’s a easy confirmed technique of “NESTED WHY’S and HOW’S” to determine the underlying drawback. Here is an illustration of utilizing a sequence of WHYs and HOWs to formulate the issue assertion. GE’s mission was to develop modern and reasonably priced options for healthcare and the corporate determined to crowdsource options for this.
GE: Provide reasonably priced, high-quality expertise to the agricultural folks
GE: There is an absence of high quality and velocity of care provision
GE: Unavailability of certified and skilled rural well being care staff and up to date graduates with little or no expertise in major well being care facilities (PHCs) in India.
How are you planning to resolve this?
GE: By offering contextual coaching to the medical doctors in major well being care facilities
GE: Develop a contextual studying protocol that enables healthcare suppliers to be taught from the sufferers they deal with.
The drawback assertion: Develop a contextual studying protocol that permits healthcare suppliers to be taught from the sufferers they deal with.
You can learn extra about GE HealthHack>> right here
Rules or the eligibility standards are the restrictions set by organizers to maintain the scope of innovation targeted on enterprise, decrease irrelevant concepts and keep the extent of submissions.
Lego concepts enabling customers to submit new product concepts. While anybody can submit concepts, the corporate has well-defined eligibility and analysis standards.
To be chosen, an thought should obtain a complete of 10,000 votes; 1,000 votes within the first six months, 5,000 within the subsequent, and attain 10,000 within the subsequent six months.
It additionally restricted the next to make sure submissions are viable and meet the anticipated commonplace.
- Content created utilizing new half molds just isn’t allowed.
- IP from competing toy corporations is restricted.
- Ideas primarily based on third-party licenses already produced by Lego are usually not allowed.
- Content that’s offensive, comparable to alcohol, medicine, non secular references, and so on., just isn’t allowed.
By offering a transparent, concise, and highly effective drawback assertion, you may gather high-quality, various, and related concepts and maximize your marketing campaign’s probabilities of success. Here is the abstract of issues to think about when writing the issue assertion.
- Current standing
- Pain level
- Desired state
- Background to the difficulty
- Contextual particulars
- Accurate supporting information